Prepare your event listings
Publish the events you want to promote. Check titles, dates, images, descriptions and booking links so the newsletter starts with accurate content.
Choose a gig-guide template
Select a template that auto-generates a guide from your venue’s programme. Review which events appear in the generated edition before continuing.
Build or customise your design
Use the drag-and-drop builder to create your own template, or adapt an existing design. Arrange the content to suit your brand and save the layout for future newsletters.
Add your editorial touch
Review the generated guide, introduce the week’s programme and highlight the events your audience should notice. Check that any changes to event information are reflected in this edition before sending.
Choose your opted-in audience
Select the relevant publication or permitted customer list. The included weekly broadcast is for customers who have chosen to receive marketing; buying a ticket alone is not a marketing opt-in.
Test and broadcast
Send yourself a test and check it on a phone and desktop, including the dates, links, sender and unsubscribe option. Review the audience and send or schedule the broadcast.
Review and repeat next week
Look at recorded delivery, clicks and subsequent bookings. Reuse your template with the next programme to make the weekly newsletter a repeatable task.
Keep going
- Create and send an email campaign
- Manage publications and subscribers
- Publish pages, blog posts and event content
Need help with your account’s specific setup? Contact Eventsity.