Create a clear publication
Give each newsletter a recognisable title and explain the kind of messages people will receive. Configure the relevant publication for public sign-up.
Capture a real choice
Use a form with an explicit, unticked consent checkbox. Do not treat buying a ticket as permission to send unrelated marketing.
Keep the audience tidy
Review publication membership and suppression or unsubscribe status. Only import contacts where you can establish permission for that publication.
Test sign-up and unsubscribe
Use your own test address to join, verify the membership in Infomaxim and check an unsubscribe link from a test campaign. Do not assume that a browser success message proves email delivery.
Keep going
Need help with your account’s specific setup? Contact Eventsity.