Follow the journey
Look at acquisition and conversion alongside orders and attendance. Keep your campaign links consistent so sources are easier to compare.
Marketing analytics
Know what brought them here.
Connect website activity, referrals, campaign engagement and ticket sales to understand your marketing. Use evidence to decide where your next hour and dollar should go.
Compare channels
Use distinct links for newsletters, partners and social posts. Compare meaningful outcomes as well as traffic.
Plan your next event
Review sales timing, popular ticket types and campaign response. Export the reports you need for your team and keep learning between events.
The full feature list
Marketing analytics, in detail.
Understand discovery, interest and sales together, then use that evidence to improve your event pages and marketing.
Understand your website traffic
6 features
- Page activity
- See which parts of your website people visit and which event pages attract interest.
- Visits and visitors
- Distinguish repeat activity from the number of visitors recorded by the website.
- Referring websites
- Understand which external websites send visitors to your programme.
- Campaign link attribution
- Use consistent campaign links to help compare email, partner and promotional traffic.
- Browser and device context
- Understand the browsing environments in your recorded traffic when prioritising improvements.
- Date-based reporting
- Review a launch period or campaign window instead of mixing it with unrelated activity.
Follow interest through to sales
8 features
- Checkout steps
- See recorded progress through checkout to identify where the booking journey deserves attention.
- Sales funnel
- Review movement from interest toward completed orders.
- Order attribution
- Connect a recorded website visit with an order where that relationship is available.
- Sales and revenue totals
- Keep a clear view of recorded commercial results for the selected period.
- Average sale value
- Understand the typical value of an order when considering ticket offers and group bookings.
- Orders and revenue over time
- Spot sales peaks and quieter periods around announcements and event dates.
- Top-event reporting
- Compare results across the events in your programme.
- Ticket and registration totals
- Track booked places alongside financial results, including events where revenue is not the main objective.
Bring campaign and event data together
5 features
- Broadcast engagement
- Review email opens and clicks alongside the activity on your website.
- Recipient status
- Separate engagement questions from delivery problems when following up a campaign.
- Event attendee reports
- Move from summary totals to the ticket and registration records needed to run the event.
- Report filters
- Focus available reports on the event or records relevant to the decision you are making.
- Report exports
- Share the available data with colleagues or continue your analysis in a spreadsheet.
Understand an individual event
8 features
Read the detailed guide- Event revenue and paid orders
- Review recorded paid line values and distinct paid orders for the selected event.
- Paid ticket quantity
- Track the paid, non-cancelled ticket quantities with recorded processing fees and inspect other admissions in the reports.
- Event page views
- See recorded interest in the event page while allowing for repeat visits and tracking gaps.
- Ticket-to-view conversion
- Compare active ticket quantities with recorded page views using the dashboard’s stated calculation.
- Ticket-sales timeline
- See when active ticket quantities were recorded and relate patterns to announcements and campaigns.
- Page referrer chart
- Compare the leading recorded sources bringing visitors to the event page.
- Referrer sales activity
- Review paid sales value associated with recorded referring sources.
- Column, bar, line and area views
- Choose the chart presentation that makes a trend or comparison easiest to read.
It’s better together.
THE NEXT ONE COULD BE YOUR BEST ONE